Amelia Paris

Alice Wilcox


Alice Wilcox is a 38+  year veteran of the hair industry. Starting  her career in 1974 at an upscale boutique salon that began with one location and grew to 22 locations  in the 10 1/2 years she was there. Opening and managing 4 of the locations in the Philadelphia Mainline area, gave Alice the opportunity to develop her skills both technically  and managerially. In 1987 Alice and her husband and partner Robert opened Textures Hair Color Design and Spa Group, growing  the business for 22 years then taking a new direction in 2009. During that time, Textures had many published works  in Passion, Modern Salon, American Salon and many other industry magazines. They were named one of the ” Top 200 Fasting Growing Salons” in 2005 and received the Art and Fashion Group’s award for one of the “Best” salons in the Philadelphia area.


Alice specializes in precision haircutting , being  classically trained and educated throughout the world with industry innovators and icons such as Vidal Sassoon, Irvine Rusk, Paul Mitchell, Nick Arrojo, John Dellaria, Jingles of London ,David Kinginson, Philip Wilson and Graham Webb, to name a few.   She is currently and Educator for “Coppola Keratin Smoothing Treatments “and performs and array of straightening  and smoothing services , from traditional chemical straighteners  to Japanese Straighteners  and custom blended techniques for any  particular hair challenge.

Alice also has an extensive background in skin care and make-up. Before owning her own salon, she created L’Image Cosmetics Make up  and Skin Care, her own line of  make up and skin care specializing in  “Custom  Blended   Foundations, Powders and Lipsticks”.  Attending academies  such as Temptu- airbrush make up and Pamela Taylor Make Up Academy  in New York , Premier Cosmetics and Skin Care in California. Premier Cosmetics specialized in Corrective Make up application for the treatment of any skin discoloration, staining and surface scaring and has allowed Alice to broaden her knowledge and service offerings to her clients.  Her business consulting acumen as well as her passion for sharing her craft have allowed her to educate numerous salon owners as well as their staff over  the years, helping them grow their businesses and clientele.

During her free time her passion for Yoga and training to become a certified yoga instructor has helped her stay centered and focused on her vision of creative expression and creating beauty in the world!

Alice’s Work!